Does Your Business Need a Content Management System?
The days of setting up and largely forgetting your website are gone. To be competitive in an online marketplace, you need a dynamic website where content can be refreshed regularly even if you don’t have coding or web programming knowledge. Luckily, there are software solutions known as Content Management Systems (CMS) to help you deliver content and keep your business relevant.
But before you can answer the question of whether a CMS solution is right for your business, you’ll need to answer a few other questions first.
Are you making regular content updates?
Does your website need a steady stream of blog posts and videos? Most likely the answer is yes. Putting out content is what will bring visitors to your site, and once you’ve got them there, you have to provide a continuous stream of relevant and helpful information. Consider this stat tweeted by @Hubspot found on contentmarketinginstitute.com— “Publishing 16+ blog posts a month brings 3.5x more traffic than publishing 0-4 articles.”
Content creation is what makes visitors stick.
A CMS is also useful when you need to post a trending story or make an unplanned announcement. Having a CMS means you are equipped to do that in-house without waiting your web developer to get around to it.
What about the cost of a Content Management System? Open-Source Versus Proprietary.
Of course, integrating your website into a CMS won’t be free, but it will save you time and money down the road by not having to go to a web developer each time you need to update your site.
When considering a solution, it’s important to understand the differences between an open-source versus proprietary system. Open-source CMS will be less expensive than a proprietary version since you won’t be required to pay licensing fees; however, while the code might be free, the customization, design, and hosting are not. In this case, you get what you pay for. Building a website on with open source solutions is not free, but basic template sites are very cheap. They also look cheap. Expect to pay well for a good, unique design.
A proprietary system CMS requires finding the right company for your business needs. They must have the size and expertise to not only keep your website running, but be able to invest in the continual development of the product.
Is your website a team effort?
CMS allows users to access the site from anywhere and promotes collaboration. Anyone who needs to make changes can be given security access to modify content behind-the-scenes of your website.
By now, you’re probably realizing that a content management system could help take your business to the next level. So how do you choose which content management system to use?
Understanding Popular Content Management Systems
There are many options, but we’ll talk briefly about those with the highest user ratings. Although they are similar in what they offer, there are some nuances that would make one a better fit over another.
- SharePoint: Good for websites that feature a lot of PDFs or Microsoft Office files.
- Drupal: Includes advanced menu management and user management to create social media pages, blogs, and websites as well as different content types like videos and polls.
- Joomla: Offers a two-level hierarchy allowing for hundreds of pages of content.
- WordPress: One of the easiest-to-use content management systems. It includes thousands of themes, templates, and widgets for added customization and increased functionality.
- Squarespace: Is a popular system for online selling and shop building. Includes integrated marketing and SEO tools.
- Hubspot: An all-in-one solution for website, blogs, email, analytics, and customer databases.
The Benefits of Content Management Systems
A CMS suited to your business needs will save time and money while more easily accomplishing your business goals.
As content marketing continues to evolve and the industry grows, as thedrum.com states it will, a CMS can provide the flexibility and freedom you need to meet this demand for more content.
We know that choosing the right product to be the control center for your business is a big decision, and you’ll want to find an implementation partner that understands your needs.
Have more questions about integrating a Content Management System into your business? Contact the Web Design Experts at DWebware. We specialize in building Content Management Systems that match your unique needs.